Advantages

Your own URL, that can be sent easily.
Information up to date, no matter when the kit was sent.
All the relevant information one click away. No need to browse several pages.
Direct contact: you receive all the messsages sent through your profile in the email account you decide. No need to login to the control panel.
RSS news: the news in your profile are taken from an existing RSS feed. The time to keep your ProEPK updated is minimum.